Ultra Partner Program
Between trade events
Ultra-high-net-worth travel runs on trust and discretion. Every introduction is vetted, prepared with AI briefings, and facilitated by our team — with full ROI attribution from first meeting to booked revenue.
Founding Partner Program — First 20 partners lock in founding rates for life.
$15-50k
Average annual trade event spend
362
Days between events with no advisor pipeline
0
Attribution tools in most trade marketing stacks
365
Days/year Ultra introductions run
UHNW travel is built on trust. Advisors stake their reputations on every supplier they recommend. Suppliers need to know an advisor's clients match their service level. Between events, there's no structured way to build these relationships with the vetting and discretion both sides require. Ultra Introductions fills that gap.
DMC Directors
Multi-destination expertise, but advisors don't know you exist
Matched to advisors who already book your regions — with briefing docs that showcase your portfolio
Boutique Hotel GMs
Too distinctive for generic directories, too small for a trade event booth
Direct introductions to advisors whose clients are already looking for what you offer
Experience Providers
Niche category lost in generalist channels
Criteria-based matching finds the advisors who book your exact category, year-round
Tour Operators
Broad portfolio needs consistent advisor engagement across seasons
Flexible credits across introductions, showcases, AI placement, and seasonal campaigns
Our advisors serve ultra-high-net-worth clients. We don't send them unvetted suppliers, and we don't introduce you to advisors who aren't a genuine fit. Every match is reviewed by our team for service level, discretion standards, and destination alignment before either side is introduced.
01
Before matching begins, our team reviews every supplier for UHNW service standards. Then our algorithm identifies advisors based on destination overlap, category specialization, budget alignment, and booking patterns. Every match is reviewed by our team before an introduction is offered.
02
Both sides receive briefing documents before the call. The advisor learns about your offerings, rate positioning, and strengths. You learn about the advisor's booking patterns, client profile, and preferences.
03
Ultra joins the 1:1 introduction call. A trusted intermediary in the room changes the dynamic — conversations are more productive, both parties take it seriously, and outcomes are concrete.
04
After the call, we activate the relationship: preferred rates, attribution linking, ongoing monitoring. Months later, when a booking comes through, we trace it back to the introduction that started it all.
Built for Attribution
Here's how the math works: one facilitated introduction costs 40 credits. If that advisor books even a single $20,000 trip over the following year, the introduction has paid for itself many times over. And that's one relationship — your program runs dozens simultaneously.
Every introduction is tracked end-to-end. When a booking comes through, you'll know exactly which introduction started the relationship — no guesswork, no spreadsheets.
The Attribution Chain
Introduction facilitated
Working relationship activated
Booking placed through supplier
Commission tracked and attributed
ROI proven — by the numbers
Events + Ultra = Complete Strategy
Trade events like ILTM are great for brand visibility and serendipitous discovery. Ultra fills the gap between events — keeping relationships active year-round with attribution you can measure.
Trade Events
Ultra Partner Program
Timing
3-5 days/year
365 days/year
Meeting format
Speed-meetings
Prepared 1:1 introductions
Post-event tracking
Manual follow-up
Automated attribution chain
Preparation
Self-directed
AI-generated briefing docs
Match criteria
Proximity / serendipity
5-signal algorithm
Best for
Brand presence, discovery
Targeted relationships, ROI proof
At $1,000/month, Connect costs less than one night at a luxury hotel in Cannes during ILTM.
Monthly credits let you shift strategy season-to-season. More introductions during booking peaks. More content during planning season. FAM Showcases for new launches. You decide.
Facilitated Introduction
40 cr
1:1 call with a matched advisor, prepared and attended by Ultra
Match Boost
20 cr
Increased visibility in matching results for 30 days
Newsletter Feature
60 cr
Spotlight in Ultra's advisor newsletter
Merlin AI Preferred
80/mo cr
Priority placement when advisors ask Merlin for recommendations
FAM Showcase
200 cr
Present at a virtual showcase event to curated advisors
Seasonal Campaign
50 cr
Targeted email + AI alert to matched advisors
Designed to fit within existing trade marketing budgets. No annual contracts — start with a 3-month pilot on any tier.
Connect
100 credits
For boutique properties and niche experience providers testing the advisor channel.
Promote
300 credits
For regional DMCs and multi-property groups with active growth goals.
Partner
700 credits
For large operators who want maximum advisor exposure and full-service facilitation.
For Travel Advisors
Your reputation depends on every supplier you recommend. We vet every partner for UHNW service standards, discretion, and reliability before they enter the program — let alone before they're introduced to you. No cold pitches. No unqualified suppliers. Just relevant, vetted introductions on your schedule.
UHNW-Vetted
Every supplier is reviewed for service level, discretion, and client-readiness
Preferred Rates
Earn better pricing from suppliers you build relationships with
Your Schedule
2-3 relevant introductions per month — never more than you want
Zero Cost
Completely free for advisors. Suppliers fund the program.
Straight answers. No fine print.
What if it doesn't work for us?
Start with a 3-month pilot on the Connect tier. No annual contract required — cancel anytime with 30 days notice. If you're not seeing introductions that match your market by month two, we'll work with you to adjust criteria or pause your subscription.
How does this work alongside trade events like ILTM?
They're complementary. Trade events are great for brand visibility, serendipitous discovery, and face-to-face relationship building. Ultra fills the 362 other days of the year — keeping your advisor pipeline active with criteria-matched, prepared introductions and full attribution tracking. Many partners use both and compare results across channels.
Will quality advisors actually participate?
Advisors participate for free and receive pre-vetted, criteria-matched introductions — not cold pitches. They earn preferred rates and bonus commission tiers. The program is designed to be as valuable for advisors as it is for suppliers.
What happens to unused credits?
Credits roll over quarterly on all tiers. If you consistently have surplus, that's a signal to shift strategy — use credits for newsletter features, Merlin AI placement, or seasonal campaigns instead of letting them accumulate.
Do we need to replace our existing trade marketing?
No. Ultra is complementary, not a replacement. Keep attending ILTM, keep your directory listings. Add Ultra to your mix — then compare attributed revenue per dollar spent across every channel.
How does the matching algorithm work?
Five signals, weighted by predictive value: destination overlap (30%), category specialization (25%), budget tier alignment (20%), seasonal booking patterns (15%), and prior relationship history (10%). Every match is reviewed by the Ultra team before an introduction is facilitated.
Amplify your trade marketing with year-round advisor introductions and full attribution.
Founding partner rates are locked for life. 20 spots available.