The Art of
Luxury Concierge
Curate extraordinary experiences for your most discerning clients. Where elegant automation meets the timeless craft of luxury concierge service.
One platform, four roles
Built for the people behind every journey
01Advisors
Advisors curate without limits — AI-assisted proposals, a vetted global supplier network, and one workspace for every client.
For travel advisors
02Suppliers & DMCs
Suppliers and DMCs are discovered by the world's leading advisors, and fulfil bookings through a single platform.
For suppliers & DMCs
03The principal's office
Principals' offices source vetted experiences and hand them to a trusted advisor — white-glove travel without the legwork.
For the principal's office
How It Works
The Ultra Ecosystem
AI Assistance · Planning · Tracking
Curate
Fulfill
One Account, Your Way
A network built for how
luxury travel actually works
Advisors and suppliers connected through one platform. One workspace configured to your business.
Without Ultra
Open marketplaces and unvetted directories
No way to know who meets your standards until it's too late.
Manual searching and word of mouth
Hours spent finding the right partner for every trip, every time.
Spreadsheets, emails, and disconnected tools
Bookings in one place, comms in another, finance in a third.
With Ultra Network
Vetted professionals
Every member meets the same standards you hold. No open marketplace — a curated community.
AI that knows your business
Merlin matches you to the right partners, clients, and opportunities automatically.
One workspace, your way
From first enquiry to final booking. Trips, finance, communications — configured to your workflow.