Why Ultra
Ultra is the luxury travel industry’s criteria-matched introduction platform — with a programmatic, agent-native layer the rest of the industry doesn’t have. One venue knowledge graph. Two ways in. Built so any AI agent can search supply, build a trip, and book.
One graph, two doors
Every supplier, venue, and booking lives in one source of truth. You reach it the way that fits how you work — and whatever anyone enters becomes queryable by any agent.
Agencies, DMCs, OTAs, and enterprise TMCs reach the graph through a stable REST API, a typed SDK, a CLI, and an MCP server — agent-native, spec-driven, one contract across every surface.
Advisors, DMCs, and direct suppliers who don't write code add and manage supply through the Ultra app and the inventory extranet. Every entry writes to the same graph any agent can query.
Parity, plus the open layer
Closed host-agency portals give advisors a place to work but no API to build on. Sales-led supply APIs give engineers data but no agentic surface and no self-serve. Ultra does both — the collaborative workspace and the programmatic, agent-native layer — over one source of truth.
Bring your Virtuoso membership, your bedbank contracts, and your advisor network. Ultra makes them programmable and agent-ready alongside the tools you already run.
Who it's for
Agencies, DMCs, OTAs, and TMCs with engineering capacity. Reach the graph through the REST API, SDK, CLI, and MCP server — agent-native, spec-driven, one contract across every surface.
Explore the Developer Hub →Advisors, DMCs, and direct suppliers working by hand. Add and manage supply through the Ultra app and the inventory extranet — every entry queryable by any agent through the same graph.
See the platform →Whether you build with code or work by hand, you reach the same agent-native graph.
Explore the Developer Hub