How It Works
You sponsor the campaign. Ultra finds the right advisors and makes the introductions. Everyone gets data.
The Network
From established luxury hotspots to emerging destinations — advisors discover your recommended suppliers through our network.
Build your campaign
Pick the activities that fit your destination, season, and capacity — across three phases. We'll send back a tailored proposal for your selections, then run the plan, report on it, and shape the next quarter with you.
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Ultra-High-Net-Worth Individuals
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Expect a Travel Advisor
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UHNW Travel Market
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Destinations in Network
The Gap In Trade Marketing
Physical FAMs are untracked. Ultra campaigns reach more advisors, run year-round, and prove ROI.
“You know they came. You don’t know if they booked.”
Traditional Approach
Physical FAM trips
You know they came. You don't know if they booked.
No way to track results
8–12 advisors flown in. Hope for the best.
Report: "brand impressions"
Trade events with no booking data.
With Ultra Network
Virtual FAMs
Broader reach. Full tracking. Year-round, not three days at an event.
Advisors who fit your destination
Matched by client travel patterns.
Report: who engaged, who booked
Real data you can present to stakeholders.
Same advisors. Better data. Lower cost.
Advisors don't book what they can't find.
Luxury advisors open Ultra before they open email. If your destination isn't sharp — clear suppliers, strong photos, findable in AI search — they move on to the next board pitching them. Phase 1 is your shop window. Skip it and everything else underperforms; get it right and every subsequent credit works harder.
When advisors ask Merlin for ideas in your destination, your recommended suppliers appear before anyone else. Useful when you want real booking volume in a quarter, not just page views.
Warm introductions beat cold outreach — every time.
Advisors don't want another newsletter. They want a trusted introduction to a supplier who already fits one of their clients — with enough context that the first conversation is productive. Each quarter, we pick the advisors, make the introductions, and track what happened so your board sees exactly which suppliers are winning real bookings.
During the quarter, we hand-pick matched advisors and run up to 3 introductions to you and/or your preferred suppliers. Every introduction includes a briefing for both sides, a suggested next step, and a three-week follow-up.
One quarter builds interest. Four quarters build a destination.
The destinations that win aren't the ones that launch once — they're the ones that stay in advisor minds between quarters. Editorial features, candid feedback loops, and targeted win-back campaigns compound into trajectory you can show your board and ministry: more advisors selling more stories each quarter, not a one-time spike that fades.
Ultra builds and runs a virtual FAM exclusively for your destination. We use real booking data to pick the right group of advisors most likely to convert. We brief them beforehand, run live sessions with your suppliers, and track every engagement. Lower cost than an in-destination FAM, broader reach — a good choice when you want quality advisors in between the more expensive physical in-destination FAMs schedule.