The Art of
Luxury
Concierge
Your clients expect extraordinary.
Your tools should make it effortless.
Ultra provides the AI, the suppliers, and the platform to deliver complex luxury experiences with ease — from first enquiry to payout.
No spreadsheets. No chasing. Just advisory.
The advisory model is evolving.
Your tool-kit should evolve with it.
You juggle fragmented tools, disconnected suppliers, and manual processes that consume time better spent with clients. Ultra brings everything into one toolkit — powered by Merlin AI, your concierge assistant to handle the operational weight so you can focus on relationships.
From enquiry to payout in five steps.
Enquiry — Client reaches out via WhatsApp, email, web, or voice.
Build — Merlin drafts an itinerary. Select suppliers, customise pricing.
Propose — Send the interactive proposal. Client gives instant feedback.
Book — Client confirms and pays securely through the platform.
Earn — Commission tracked automatically. Paid at completion.
No spreadsheets. No chasing. Just advisory.
The concierge platform for luxury travel advisors
Enquiry to Payout
First message to earnings.
Voice + Desktop
Mobile voice + desktop builder.
Import Trip Plans
Upload supplier PDFs and convert them into collaborative proposals.
Digital Agreements
One-click supplier agreements.
Secure Payments
Platform payments, direct to suppliers.
Business Scorecard
Pipeline value, conversion rate, repeat clients — all at a glance.
Curated Suppliers
Vetted DMCs, transport, experiences, and more.
Client Intelligence
Dietary needs, travel companions, interests — learned and recalled automatically.
Earnings Tracking
Commission or net-rate margin, fully transparent.
Ultra is built for luxury travel advisors who want to spend less time on operations and more time with clients. If that sounds like you, we’d love to show you how Merlin works.
Apply to join the network.
Free, Premium, and Enterprise options available.
Comprehensive solutions for ultra high value client management.
25+
Years combined luxury travel experience
Global
DMCs, accommodations, transport, experiences
AI-First
Merlin handles operations. You handle relationships.
The concierge platform for luxury travel advisors.