For DMC's & Tour Operators In UHNW Travel
Modernizing
The Advisor
Relationship
Every Ultra invitation is a qualified brief from an advisor with a committed UHNW client — who selected you by name.
Where luxury specialists meet ultra advisors.
The Network
From Enquiry to Experience
Ultra Advisors clarify every detail with their client — dates, budget, preferences, party composition — then invite you to build. A collaboration using Ultra's trip builder canvas.
The collaborative trip builder — where specialists and advisors build together
A Curated Network
The Language of Luxury
Ultra is a curated luxury travel network — and we're selective about who joins. We approve specialists by destination, expertise, and service quality because the advisors on our platform serve UHNW clients who expect the best.
That selectivity is what makes every interaction valuable. Advisors trust the suppliers on our network because we've vetted them. Suppliers trust the advisors because they're relationship professionals managing significant client portfolios.
If that's the standard you deliver, we invite you to apply.
Vetted
Every advisor is pre-qualified. UHNW-focused. Relationship professionals.
Global
Advisors across markets — independents, corporates, hotel concierges.
Discreet
Client privacy and supplier confidentiality are built into every interaction.
Invited
Invited to build — not asked to bid. Every brief has a committed client behind it.
Ultra flips the model: only build when the client is committed.
No speculative quoting. No 70% quote waste. Every brief comes from an advisor with a committed UHNW client — and they chose you by name.
The Platform
Tools to Match Your Calibre
One workspace for everything — trip building, agreements, commission, communication. No more juggling ten tools for one itinerary.
Easy Workspace
One Canvas, Not Ten Tools
Stop juggling email threads, spreadsheets, and PDFs. Ultra’s trip builder is a shared canvas where you and the advisor build the itinerary together — day by day, with client feedback in real time.
AI Assistance
Agreements, Commission & Payouts
Merlin, Ultra’s AI concierge assistant, handles the administration so you can focus on the experience. Digital agreements, commission tracking, automated payouts, and your revenue dashboard — all managed intelligently.
Expert Extranet
Community-Driven Supply
Ultra Insiders curate and maintain a rich supply database — accommodation, experiences, transport, and more. As a specialist, you draw from this shared inventory or customise it with your own preferred suppliers.
Flexibility
Import What You Have
Already have itineraries in Travefy, Wetu, or TourPlan? Import them directly into the builder. No re-entry, no copy-paste, no starting from scratch.
Imagine...
Commission settled automatically at service completion. No chasing.
Digital agreements — sign once for the entire network. No per-advisor paperwork.
Your itinerary flows directly into the advisor’s client-facing proposal. No re-entry.
Pipeline value, conversion rates, advisor relationships — your performance in one view.
Built-In Communication
Every Channel, One Inbox
WhatsApp, email, SMS, in-app messaging — all unified in one inbox. No more switching between platforms to coordinate with advisors. Every conversation threaded, searchable, and linked to the trip it belongs to.
Powered by Merlin AI concierge assistant.
Pipeline & Performance
Your Business at a Glance
Track every enquiry from first brief to completed service. Pipeline value, conversion rates, advisor relationships, seasonal trends — your entire Ultra business in one dashboard.
Drag-and-drop kanban. Real-time updates. No spreadsheets.
Join Ultra
Apply as a Specialist
Apply to join the network. Approved specialists get access to the collaborative trip builder, the curated supply database, Merlin AI, unified messaging, a performance dashboard, and a network of qualified UHNW-focused travel advisors.
Pricing is proposal-based and shared after we review your application. We vet every supplier because our advisors' reputations depend on the quality of who we introduce.
Collaborative trip builder
Merlin AI concierge assistant
Curated supply database
Unified messaging inbox
Digital agreements & e-sign
Pipeline & revenue dashboard
Commission tracking & payouts
Itinerary import (Travefy, Wetu, TourPlan, etc.)
Approval-based. Pricing shared after review.
Are you a DMC with multi-destination expertise, but too few luxury advisors know you exist?
We match you to advisors who already book your regions — with briefing docs that showcase your full portfolio before the first conversation.
Free
Join Ultra as a Supplier
Get access to the collaborative platform, supply database, Merlin AI, unified messaging, and the full advisor workspace. No cost, no commitment.