For DMC's & Tour Operators In UHNW Travel
Modernizing
The Advisor
Relationship
Every Ultra invitation is a qualified brief from an advisor with a committed UHNW client — who selected you by name.
Where luxury specialists meet ultra advisors.
The Network
From Enquiry to Experience
Ultra Advisors clarify every detail with their client — dates, budget, preferences, party composition — then invite you to build. A collaboration using Ultra's trip builder canvas.
The collaborative trip builder — where specialists and advisors build together
A Curated Network
The Language of Luxury
Ultra is a curated luxury travel network — and we're selective about who joins. We approve specialists by destination, expertise, and service quality because the advisors on our platform serve UHNW clients who expect the best.
That selectivity is what makes every interaction valuable. Advisors trust the suppliers on our network because we've vetted them. Suppliers trust the advisors because they're relationship professionals managing significant client portfolios.
If that's the standard you deliver, we invite you to apply.
Vetted
Every advisor is pre-qualified. UHNW-focused. Relationship professionals.
Global
Advisors across markets — independents, corporates, hotel concierges.
Discreet
Client privacy and supplier confidentiality are built into every interaction.
Invited
Invited to build — not asked to bid. Every brief has a committed client behind it.
Ultra flips the model: only build when the client is committed.
No speculative quoting. No 70% quote waste. Every brief comes from an advisor with a committed UHNW client — and they chose you by name.
The Platform
Tools to Match Your Calibre
One workspace for everything — trip building, agreements, commission, communication. No more juggling ten tools for one itinerary.
Easy Workspace
One Canvas, Not Ten Tools
Stop juggling email threads, spreadsheets, and PDFs. Ultra’s trip builder is a shared canvas where you and the advisor build the itinerary together — day by day, with client feedback in real time.
AI Assistance
Agreements, Commission & Payouts
Merlin, Ultra’s AI concierge assistant, handles the administration so you can focus on the experience. Digital agreements, commission tracking, automated payouts, and your revenue dashboard — all managed intelligently.
Expert Extranet
Community-Driven Supply
Ultra Insiders curate and maintain a rich supply database — accommodation, experiences, transport, and more. As a specialist, you draw from this shared inventory or customise it with your own preferred suppliers.
Flexibility
Import What You Have
Already have itineraries in Travefy, Wetu, or TourPlan? Import them directly into the builder. No re-entry, no copy-paste, no starting from scratch.
Imagine...
Commission settled automatically at service completion. No chasing.
Digital agreements — sign once for the entire network. No per-advisor paperwork.
Your itinerary flows directly into the advisor’s client-facing proposal. No re-entry.
Pipeline value, conversion rates, advisor relationships — your performance in one view.
Built-In Communication
Every Channel, One Inbox
WhatsApp, email, SMS, in-app messaging — all unified in one inbox. No more switching between platforms to coordinate with advisors. Every conversation threaded, searchable, and linked to the trip it belongs to.
Powered by Merlin AI concierge assistant.
Pipeline & Performance
Your Business at a Glance
Track every enquiry from first brief to completed service. Pipeline value, conversion rates, advisor relationships, seasonal trends — your entire Ultra business in one dashboard.
Drag-and-drop kanban. Real-time updates. No spreadsheets.
Join Ultra
Apply as a Specialist
Joining Ultra is free. Get access to the collaborative trip builder, the curated supply database, Merlin AI, unified messaging, your performance dashboard, and a network of qualified UHNW-focused travel advisors.
We review every application because our advisors' reputations depend on the quality of suppliers we introduce.
Collaborative trip builder
Merlin AI concierge assistant
Curated supply database
Unified messaging inbox
Digital agreements & e-sign
Pipeline & revenue dashboard
Commission tracking & payouts
Itinerary import (Travefy, Wetu, TourPlan, etc.)
Free to join. No credit card required.
Premium Upgrade
Ultra Connect
Access Ultra-Approved Travel Advisors Through Facilitated Introductions
How Ultra Connect Works
Vetted, Prepared, Facilitated
Our advisors serve ultra-high-net-worth clients. We don't send them unvetted suppliers, and we don't introduce you to advisors who aren't a genuine fit. Every match is reviewed by our team before either side is introduced.
01
We Vet & Match
Before matching begins, our team reviews every supplier for UHNW service standards. Then our algorithm identifies advisors based on destination overlap, category specialization, budget alignment, and booking patterns.
02
We Prepare
Both sides receive briefing documents. The advisor learns your offerings, rate positioning, and strengths. You learn the advisor’s booking patterns, client profile, and preferences.
03
We Facilitate
Ultra joins the 1:1 introduction call. A trusted intermediary changes the dynamic — conversations are more productive, both parties take it seriously, and outcomes are concrete.
04
We Track
After the call, we activate the relationship: preferred rates, attribution linking, ongoing monitoring. When a booking comes through, we trace it back to the introduction that started it.
The Trust Problem
Trust Is Why You're Invisible
Advisors managing $2M+ client portfolios don't take chances on unknown suppliers — their reputation is on the line with every recommendation. So they default to whoever's proven and familiar, even when a better specialist exists. That's what makes you invisible: not a lack of channels, but a lack of trust. Cold outreach gets ignored. Business cards from trade events collect dust. The only thing that works is a trusted introduction backed by genuine due diligence — which is exactly what Ultra Connect provides.
Are you a DMC with multi-destination expertise, but too few luxury advisors know you exist?
We match you to advisors who already book your regions — with briefing docs that showcase your full portfolio before the first conversation.
Build Your Quarterly Connect Plan
Pick what earns you advisor trust this quarter across three phases. Each block has a clear scope and a credit cost; need more, stack another block. At $500/month for the Connect tier, you're not buying advertising — you're buying trust.
Prepare & Position
Trust is why you're invisible. Phase 1 fixes trust first.
Advisors managing $2M+ client portfolios won't risk their reputation on an unvetted supplier — so they default to whoever's proven and familiar, even when a better specialist exists. This isn't a discovery problem any directory can solve. It's a trust problem. Phase 1 is where Ultra does the due diligence first — profile verification, track-record review, criteria-matched positioning — so when you show up in advisor search, you're not a cold unknown. You're a vetted recommendation with Ultra's endorsement behind you.
Polished supplier cards tuned for the advisor app surface.
We tune the presentation of your supplier cards in the Ultra advisor app: the image crop that works best at card size, concise copy built for scroll, and the key selling points surfaced on the front of the card. The product doesn't change — just how quickly an advisor understands why it fits their client. Works best for properties and specialists who already have strong brand material and want to win the scroll in a busy search surface.
Introduce & Negotiate
A trusted introduction is the opposite of a cold pitch.
Cold outreach fails because there's no trust behind it. A handshake at ILTM fails because the reputation risk doesn't go away after 15 minutes. Phase 2 is the trust-bridged introduction: we brief both sides, structure the first conversation, and sit in as the intermediary so the advisor isn't gambling on an unknown — they're considering someone Ultra has already vetted. This is the core of what Ultra Connect does, and the reason specialists who buy credits here see bookings the next quarter, not the next fiscal year.
Up to 3 hand-matched warm introductions between your suppliers and advisors, with briefings and follow-ups.
During the quarter, we hand-pick matched advisors and run up to 3 introductions to your suppliers. Every introduction includes a briefing for both sides, a suggested next step, and a three-week follow-up nudge. You nominate the suppliers, we find the right advisors. Stack another block if you need more than 3.
Nurture & Grow
Trust deepens over time — or it decays. There's no middle ground.
One introduction earns a trial. Sustained presence turns you into the advisor's go-to for that destination. Phase 3 is how you stop being someone's one-time booking experiment and become their default specialist: editorial features that let advisors learn your craft, honest sentiment reports that tell you what's working, and targeted win-backs for advisors who've gone quiet. Over four quarters this compounds — advisors who used you once come back, and the ones you've been nurturing for six months start sending real volume.
Your own virtual FAM — we curate the advisor list and run the sessions.
Ultra builds and runs a virtual FAM exclusively for your destination. We use real booking data to pick the 8–15 advisors most likely to convert, brief them beforehand, run live sessions with your suppliers, and track every engagement. Lower cost than an in-destination FAM, broader reach — a good choice when you want quality advisors but don't have physical hosting budget this quarter.
Common Questions
Straight answers. No fine print.
Who can join Ultra?
We approve specialists by destination, expertise, and UHNW service quality. DMCs, tour operators, and luxury ground transport specialists are welcome to apply. We review every application because our advisors’ reputations depend on the quality of suppliers we introduce.
What does it cost to join the network?
Joining Ultra as a specialist is free. You get access to the collaborative trip builder, supply database, Merlin AI, and the advisor workspace at no cost. Ultra Connect — facilitated introductions with attribution — is an optional premium upgrade starting at $500/month.
What if we don’t attend trade events like ILTM?
Most DMCs and tour operators don’t — and that’s exactly the gap Ultra Connect fills. Trade events are dominated by hotels and large tour operators. If you do attend, Ultra Connect amplifies the 362 other days. If you don’t, it gives you a structured path to advisors that previously didn’t exist.
Will quality advisors actually participate?
This is the key insight: advisors are just as cautious about new suppliers as you are about reaching them. They won’t risk their reputation on an unvetted DMC. Ultra Connect solves both sides — we vet you before introducing you, which means the advisor can accept the introduction with confidence. They’re not taking a chance. They’re accepting a qualified recommendation.
How do we prove ROI — what does attribution actually mean here?
Every introduction flows through a traceable chain: introduction facilitated → working relationship activated → booking placed → commission tracked → ROI proven by the numbers. You see which advisors engaged, which became bookings, and which revenue they produced. One UHNW group booking typically covers a full year of Connect, and a single active advisor relationship produces multiple bookings a year. Without Ultra, those advisors wouldn’t have found you — not because you’re worse, but because the trust barrier kept you invisible.
How is this different from cold outreach or trade events?
Cold outreach fails because the reputation risk is too high — an advisor risks a $2M+ client relationship by recommending someone they can’t vouch for. Trade events compress that decision into a 15-minute conversation, which isn’t enough time to build trust. Ultra Connect does the due diligence first and presents you to criteria-matched advisors with the network’s endorsement behind you. They’re not taking a chance; they’re accepting a qualified recommendation.
What if Ultra Connect doesn’t work for us?
Start with a 3-month pilot on the Connect tier. No annual contract required — cancel anytime with 30 days notice. If you’re not seeing introductions that match your market by month two, we’ll adjust criteria or pause your subscription.
I already use TourPlan / Wetu / Travefy. Do I need to switch?
No. Ultra imports from all three and more. Bring your existing itineraries into the builder without re-entry. Specialists can use Ultra alongside their current tools and gradually shift as the value becomes clear.
Free
Join Ultra as a Supplier
Get access to the collaborative platform, supply database, Merlin AI, unified messaging, and the full advisor workspace. No cost, no commitment.