For Principals’ PAs & Private Assistants
Your principal’s world runs through you. Now you have the network behind you.
Curate what they need, shape the brief, hand it to the advisor you trust — across travel, stays, tables, experiences and the rest.
Free for assistants. Built around your principal, your preferences, your advisors.
A network of trust, built for the concierge professionals everything runs through.
You’re the person your principal’s world runs through.
Ultra is the network of trust behind you — built by people who understand what that actually takes.
How it works
Curate. Choose your advisor. Hand off the brief.
You do the early legwork you’re already brilliant at. Ultra makes the handoff effortless.
Curate the ideas
Browse a vetted luxury network — stays, tables, experiences, transport, the hard-to-get — and gather what fits your principal. Build it into a shaped brief, not a scattered email.
Add the context only you have
Attach a note — typed or recorded as a quick audio message — so the advisor hears the brief the way you’d give it in person. Your principal’s preferences travel with it.
Choose the advisor
Send it to the advisor you already trust, invite your own advisor to join, or let Ultra match you with one by destination and specialty. Your relationships stay yours.
They build it; you stay in control
The advisor turns your brief into a finished plan. You keep the overview, the principal keeps you as their single point of contact — and the trip comes together without living in your inbox.
Built around the way you actually work.
Be the principal’s secret weapon
The right ideas, sourced fast, handed to the right professional. You arrive with options before you’re even asked.
One place, not eight tabs
Ideas, preferences, the brief and the handoff in a single workspace — so the next request starts from where the last one left off, not from scratch.
Your advisors, your relationships
Bring the advisors you already trust. Ultra works alongside them — it doesn’t replace anyone you rely on. No advisor yet? We’ll match you with one.
Discretion is the floor, not a feature
Your principal’s information stays your principal’s. Privacy controls and clear PA–advisor boundaries are built in, because at this level that isn’t a selling point — it’s the starting line.
The network behind the person everything runs through.
Set up your workspace in minutes — linked to your principal, stocked with a vetted network, and ready for the first brief you hand off.
Free for assistants · No principal details required to start · Works alongside the advisors you already use