For Hotels, Villas & Experience Providers In UHNW Travel
Get Recommended
by the Advisors Who
Serve the World's Most
Discerning Travellers
Ultra connects your property with the travel advisors and DMCs who build bespoke itineraries for ultra-high-net-worth clients. Two channels — advisor introductions and DMC supply discovery — both leading to the same client.
Criteria-matched. Fully attributed. Year-round.
The curated network where luxury advisors and DMCs discover their next recommendation.
The Dual Channel Advantage
Multiple Paths To The Same Client
Most platforms give you one path to the client. Ultra gives you multiple — through advisors, DMCs and TOs — and they reinforce each other.
Every path leads to the same UHNW client — through trusted professionals who already know your property.
Your Visibility
Advisors and DMCs Discover Your Property in Four Places
Discovery Surface 01
Trip Builder Search Results
When an advisor searches for "boutique hotel in Tuscany," your property appears with photos, rates, and guest experience highlights. Merlin AI recommends you based on the client's preferences.
Discovery Surface 02
Prepared Templates
DMCs and Ultra Insiders curate itinerary templates by destination. Your property features as a bookable option — advisors see it before they start building.
Discovery Surface 03
Supply Directory
The shared supply database that DMCs and advisors across the network use to build itineraries. Update your property once in the Ultra Extranet — rates, availability, photos, guest experience details — and every advisor and DMC on the network sees the latest version instantly. One update, many relationships.
Discovery Surface 04
Mobile — On the Go
When advisors are sourcing an accommodation or experience option during a client meeting, they can instantly pull up relevant properties on their mobile. Your property is always one tap away — whether they're at a networking dinner or on a call with their client.
One extranet with PMS integration. Every advisor on the network. No cold outreach.
Unified Communication
WhatsApp, email, SMS, in-app — one inbox for all advisor and DMC conversations.
Pipeline Dashboard
Track every enquiry from first brief to completed stay. Drag-and-drop kanban, real-time updates.
AI Assistance
Merlin handles agreements, commission tracking, and automated payouts — so you focus on the guest.
A Curated Network
The Language of Luxury
Ultra is selective about who joins. We approve properties by quality, service standards, and guest experience because our advisors serve UHNW clients who expect the best. That selectivity is what makes every listing valuable — when an advisor recommends you, the client trusts it because Ultra vetted you first.
If that's the standard you deliver, we invite you to apply.
Vetted
Every advisor is pre-qualified. UHNW-focused. Relationship professionals.
Global
Advisors and DMCs across markets — independents, corporates, hotel concierges.
Dual Channel
Reach advisors directly and through DMCs who feature your property in itineraries.
Attributed
Every introduction tracked. Every booking traced back to the relationship that started it.
Advisors don't send leads. They send bookings.
When an advisor reaches your property through Ultra, they've already confirmed dates, budget, and party composition with their UHNW client. You're not fielding speculative requests — you're confirming stays.
Imagine...
Convenient commission auto-payouts on guest checkout day. Every advisor, DMC and TO, every booking — calculated, reconciled, and settled without a spreadsheet in sight.
One signature unlocks every advisor on the network. No per-property contracts. No legal bottleneck.
When an advisor presents the trip to their client, your property is already in the proposal — your photos, your rates, your story.
Reports that show you exactly which advisors are booking, which went quiet, and what your pipeline is worth — without asking anyone.
Join Ultra
List Your Property or Experience
Joining Ultra is free. Get listed in the supply database, accessed by DMCs and advisors across the network. Plus: Merlin AI, unified messaging, your performance dashboard, and a network of qualified UHNW-focused travel professionals.
We review every application because our advisors' reputations depend on the quality of properties we feature.
Supply database listing
Merlin AI concierge assistant
Advisor & DMC discovery
Unified messaging inbox
Digital agreements & e-sign
Pipeline & revenue dashboard
Commission tracking & payouts
Booking attribution
Free to join. No credit card required.
Premium Upgrade
Ultra Connect
Access Ultra-Approved Travel Advisors & DMCs Through Facilitated Introductions
How Ultra Connect Works
Vetted, Prepared, Facilitated
Our advisors serve ultra-high-net-worth clients. We don't send them unvetted properties, and we don't introduce you to advisors who aren't a genuine fit. Every match is reviewed by our team before either side is introduced.
01
We Vet & Match
Before matching begins, our team reviews every property for UHNW guest experience standards. Then our algorithm identifies advisors and DMCs based on destination overlap, category specialization, budget alignment, and booking patterns.
02
We Prepare
Both sides receive briefing documents. The advisor learns your property’s strengths, rate positioning, and unique selling points. You learn the advisor’s booking patterns, client profile, and preferences.
03
We Facilitate
Ultra joins the 1:1 introduction call. A trusted intermediary changes the dynamic — conversations are more productive, both parties take it seriously, and outcomes are concrete.
04
We Track
After the call, we activate the relationship: preferred rates, attribution linking, ongoing monitoring. When a booking comes through — whether from the advisor directly or through a DMC — we trace it back to the introduction that started it.
Between Trade Events
Advisor Relationships, Year-Round
ILTM, Pure, Virtuoso — you already invest $25K+ per event for three days of speed meetings and cocktail conversations. But being an advisor's preferred property takes more than a strong first impression — it requires year-round visibility, a genuine relationship, and proof that bookings happened because of you.
Are you a boutique hotel too distinctive for generic directories and too small for a trade event booth?
We introduce you directly to advisors whose clients are already looking for exactly what you offer — and list you in the supply database that DMCs across the network use to build itineraries. Two channels, one membership.
Your Complete Strategy
Trade Events + Ultra Connect
Trade shows ignite deep relationships. Ultra Connect is where they become enduring business collaborations — with criteria-matched introductions, DMC supply database inclusion, and full booking attribution running 365 days a year.
Built for Modern Attribution
Replace Hope with Data
We don't force introductions. We diligently profile every advisor's client requirements, booking patterns, and destination preferences — and only match with properties on the basis of genuine compatibility. When an introduction happens, both sides already know why they're talking.
A quarterly program costs less than a single trade event booth — and one $20,000 booking from any advisor or DMC relationship more than covers it. Every introduction is tracked end-to-end, so you'll know exactly which one started the relationship.
The Attribution Chain
Introduction facilitated
Working relationship activated
Booking placed (direct or via DMC)
Commission tracked and attributed
ROI proven — by the numbers
Build Your Quarterly Connect Plan
Pick what you want each quarter across three phases — the right mix for your property, your season, your budget. Each block has a clear scope and a credit cost; need more, stack another block. At $1,667/month for the Connect tier, this runs year-round for less than a single day at ILTM.
Prepare & Position
Before the first 15-minute meeting, your shop window has to work.
ILTM buys you 3 days in Cannes for $25k+ and a booth where advisors do speed meetings between cocktails. Ultra Connect is the digital equivalent — but running 365 days a year, with tracking. Phase 1 is where your property shows up in the places advisors already look: the Ultra app they browse weekly, the AI tools their clients consult, and the digital surfaces where a strong card earns a second look.
Polished supplier cards tuned for the advisor app surface.
We tune the presentation of your supplier cards in the Ultra advisor app: the image crop that works best at card size, concise copy built for scroll, and the key selling points surfaced on the front of the card. The product doesn't change — just how quickly an advisor understands why it fits their client. Works best for properties and specialists who already have strong brand material and want to win the scroll in a busy search surface.
Introduce & Negotiate
Advisors are already your customer — you just need the right conversations.
Your property is known; the problem is getting in front of the right advisors at the right moment. Phase 2 is the active engagement window: warm introductions to advisors whose clients actually fit your rooms and rate points, rate alerts that move inventory when your calendar has gaps, and seasonal campaigns timed to your revenue cycle. Every touch is attributable so you can finally answer "which relationships produced bookings."
Up to 3 hand-matched warm introductions between your suppliers and advisors, with briefings and follow-ups.
During the quarter, we hand-pick matched advisors and run up to 3 introductions to your suppliers. Every introduction includes a briefing for both sides, a suggested next step, and a three-week follow-up nudge. You nominate the suppliers, we find the right advisors. Stack another block if you need more than 3.
Nurture & Grow
Repeat bookings come from repeat advisors — not repeat trade shows.
ILTM gives you one 15-minute conversation per advisor per year. Phase 3 is the compound interest of year-round presence: editorial stories that sell your guest experience, data on which advisors book you and which have gone quiet, and targeted win-backs for the relationships that lapsed. Across four quarters this is what produces the revenue chart you show your GM — consistent growth from named advisors, not a spike around trade events.
Your own virtual FAM — we curate the advisor list and run the sessions.
Ultra builds and runs a virtual FAM exclusively for your destination. We use real booking data to pick the 8–15 advisors most likely to convert, brief them beforehand, run live sessions with your suppliers, and track every engagement. Lower cost than an in-destination FAM, broader reach — a good choice when you want quality advisors but don't have physical hosting budget this quarter.
Common Questions
Straight answers. No fine print.
How is this different from a hotel consortium?
A consortium charges annual fees, imposes brand standards, and gives you a directory listing. Ultra gives you criteria-matched introductions with full attribution — we don’t just list you, we actively match you to advisors whose clients need what you offer, facilitate the introduction, and track the resulting bookings.
Will DMCs actually include my property?
Yes. Ultra’s supply database is what DMCs and tour operators on the network use to build itineraries. When a DMC builds an itinerary in your destination, your property appears as a bookable option — with your rates, photos, and service details. You don’t need to sell to each DMC individually.
I already use TourPlan / Wetu / Travefy. Do I need to switch?
No. Ultra imports from all three and more. Bring your existing property information into the platform without re-entry. You can use Ultra alongside your current tools.
Do I need to offer net rates to DMCs?
Standard trade terms apply for the DMC channel. DMCs expect trade/net rates — this is industry practice, not an Ultra requirement. The advisor channel operates on your standard commission structure.
What does it cost to join the network?
Listing your property or experience on Ultra is free. You get access to the supply database, Merlin AI, and the advisor workspace at no cost. Ultra Connect — facilitated introductions with attribution — is an optional premium upgrade starting at $1,667/month.
Will quality advisors actually participate?
Advisors receive pre-vetted, criteria-matched property introductions — not cold pitches from every hotel that wants exposure. Ultra Connect saves them hours of due diligence by qualifying properties before the introduction, so they only meet properties matched to their clients’ destinations and standards.
How does this work alongside trade events like ILTM?
They’re complementary. ILTM is great for brand visibility and strengthening existing relationships over three days. Ultra Connect fills the other 362 days — keeping your advisor pipeline active with criteria-matched introductions, DMC supply database inclusion, and full booking attribution.
Do unused credits roll over?
Yes. Your account manager will work with you to plan the right mix of activities around your seasonality and scheduling. If you don’t use all your credits in a quarter, they roll over to the next — so you can stack introductions ahead of peak season or time a campaign for when it matters most.
What if Ultra Connect doesn’t work for us?
Start with a 3-month pilot on the Connect tier. No annual contract required — cancel anytime with 30 days notice. If you’re not seeing introductions that match your market by month two, we’ll adjust criteria or pause your subscription.
Free
List Your Property on Ultra
Get listed in the supply database, discovered by advisors and DMCs, with access to Merlin AI, unified messaging, and the full platform. No cost, no commitment.