For Hotels, Villas & Experience Providers In UHNW Travel
Get Recommended
by the Advisors Who
Serve the World's Most
Discerning Travellers
Ultra connects your property with the travel advisors and DMCs who build bespoke itineraries for ultra-high-net-worth clients. Two channels — advisor introductions and DMC supply discovery — both leading to the same client.
Criteria-matched. Fully attributed. Year-round.
The curated network where luxury advisors and DMCs discover their next recommendation.
The Dual Channel Advantage
Multiple Paths To The Same Client
Most platforms give you one path to the client. Ultra gives you multiple — through advisors, DMCs and TOs — and they reinforce each other.
Every path leads to the same UHNW client — through trusted professionals who already know your property.
Your Visibility
Advisors and DMCs Discover Your Property in Four Places
Discovery Surface 01
Trip Builder Search Results
When an advisor searches for "boutique hotel in Tuscany," your property appears with photos, rates, and guest experience highlights. Merlin AI recommends you based on the client's preferences.
Discovery Surface 02
Prepared Templates
DMCs and Ultra Insiders curate itinerary templates by destination. Your property features as a bookable option — advisors see it before they start building.
Discovery Surface 03
Supply Directory
The shared supply database that DMCs and advisors across the network use to build itineraries. Update your property once in the Ultra Extranet — rates, availability, photos, guest experience details — and every advisor and DMC on the network sees the latest version instantly. One update, many relationships.
Discovery Surface 04
Mobile — On the Go
When advisors are sourcing an accommodation or experience option during a client meeting, they can instantly pull up relevant properties on their mobile. Your property is always one tap away — whether they're at a networking dinner or on a call with their client.
One extranet with PMS integration. Every advisor on the network. No cold outreach.
Unified Communication
WhatsApp, email, SMS, in-app — one inbox for all advisor and DMC conversations.
Pipeline Dashboard
Track every enquiry from first brief to completed stay. Drag-and-drop kanban, real-time updates.
AI Assistance
Merlin handles agreements, commission tracking, and automated payouts — so you focus on the guest.
A Curated Network
The Language of Luxury
Ultra is selective about who joins. We approve properties by quality, service standards, and guest experience because our advisors serve UHNW clients who expect the best. That selectivity is what makes every listing valuable — when an advisor recommends you, the client trusts it because Ultra vetted you first.
If that's the standard you deliver, we invite you to apply.
Vetted
Every advisor is pre-qualified. UHNW-focused. Relationship professionals.
Global
Advisors and DMCs across markets — independents, corporates, hotel concierges.
Dual Channel
Reach advisors directly and through DMCs who feature your property in itineraries.
Attributed
Every introduction tracked. Every booking traced back to the relationship that started it.
Advisors don't send leads. They send bookings.
When an advisor reaches your property through Ultra, they've already confirmed dates, budget, and party composition with their UHNW client. You're not fielding speculative requests — you're confirming stays.
Imagine...
Convenient commission auto-payouts on guest checkout day. Every advisor, DMC and TO, every booking — calculated, reconciled, and settled without a spreadsheet in sight.
One signature unlocks every advisor on the network. No per-property contracts. No legal bottleneck.
When an advisor presents the trip to their client, your property is already in the proposal — your photos, your rates, your story.
Reports that show you exactly which advisors are booking, which went quiet, and what your pipeline is worth — without asking anyone.
Join Ultra
List Your Property or Experience
Apply to join the network. Approved properties get listed in the supply database accessed by DMCs and advisors, plus Merlin AI, unified messaging, a performance dashboard, and a network of qualified UHNW-focused travel professionals.
Pricing is proposal-based and shared after we review your application. We vet every supplier because our advisors' reputations depend on the quality of properties we feature.
Supply database listing
Merlin AI concierge assistant
Advisor & DMC discovery
Unified messaging inbox
Digital agreements & e-sign
Pipeline & revenue dashboard
Commission tracking & payouts
Booking attribution
Approval-based. Pricing shared after review.
Are you a boutique hotel too distinctive for generic directories and too small for a trade event booth?
We introduce you directly to advisors whose clients are already looking for exactly what you offer — and list you in the supply database that DMCs across the network use to build itineraries. Two channels, one membership.
Free
List Your Property on Ultra
Get listed in the supply database, discovered by advisors and DMCs, with access to Merlin AI, unified messaging, and the full platform. No cost, no commitment.